Job Title: Events, Sales & Marketing Manager
Reporting to: General Manager
Purpose of the Role:
To co-ordinate, manage and deliver promotional events on behalf of the hotel and its clients, including but not limited to corporate and celebratory occasions, weddings, corporate activities and group visits, from the enquiry stage to execution. To liaise closely with clients, the Head Chef and the individual heads of departments to ensure every detail and guest requirement is achieved so that the company delivers an exceptional experience to exceed all expectations.
Personal Requirements:
To be motivated and well organised with a keen eye for the smallest detail, to be creative and able to use initiative to achieve the required result. To demonstrate the highest standards of grooming and personal presentation at all times. To have the character and communication skills to engage confidently with hotel guests, clients and colleagues at all levels. To maintain an enthusiastic and flexible attitude towards the role and a commitment to providing the best possible experience.
Key Tasks:
- To receive all event enquiries and make initial contact with the client.
- To arrange to meet with the client at the hotel to discuss the event, how a company can meet the requirements and conduct a show round of the building.
- To communicate promptly with the client throughout, providing rates, prices and all necessary information to enable decisions to be made.
- To be flexible in your availability to meet and correspond with the client as often as necessary.
- To liaise with the General Manager, the Head Chef and the individual heads of department as to the type of event, the extent of the service that the hotel can realistically provide and additional amenities and activities that can be accommodated on site.
- To liaise with external contractors and service providers on behalf of the client.
- To liaise closely with the Head Chef and the Sommelier or Bar Manager in terms of the food and beverage offering.
- To be familiar with the common food allergens and be confident in discussing menus to meet particular dietary requirements.
- To give regular updates to the senior team for sharing with their teams.
- To produce a detailed event sheet for each occasion with extensive details to ensure that nothing is overlooked and all client expectations are met.
- To create and develop a portfolio of suppliers and service providers for events at the hotel, negotiating favourable prices and building successful relationships. To liaise with suppliers regarding possible sponsorship in appropriate circumstances.
- To maintain a positive relationship with the Gwynedd Council Registrars for civil ceremonies.
- To prepare and submit contracts to the client when necessary, arrange payment of deposits and staged prepayment where applicable.
- To be present at each event as often as possible to provide continuity and reassurance to the client.
- To follow up promptly with each client at an appropriate interval after each event to ensure full satisfaction, obtain feedback and note any recommendations for improvement. To communicate this feedback to the senior team for sharing and discussion.
- To actively promote and market The company as an events venue on a national basis, representing the hotel through media and platforms of an appropriate standard and in liaison with the hotel’s nominated associates.
- To play an active role in the hotel’s promotional activities, and make a valued contribution to the updating and ongoing refreshment of the hotel website.
- To build relationships with the member representatives at Relais & Chateaux and POB Hotels to ensure that the company maintains a high profile in promotional activities.
- To take responsibility for The company’s social media visibility, with daily posts to capture and maintain interest in the hotel activities.
- To build and maintain a positive working relationship with hotel colleagues, fostering team spirit and developing cohesion and mutual respect.
- To be fully conversant with the packages, incentives and menus promoted by the hotel on a continual basis, including the components, presentation and delivery of each dish within the restaurants.
- To anticipate demand and expectation wherever possible and to promote the hotel services and facilities to maximise sales opportunities and revenue and enhance the guest experience.
- To actively participate in the maximisation of hotel revenue.
- To anticipate challenging situations and to be confident in handling them, seeking a solution to achieve a positive outcome and mitigate negative feedback.
- To communicate and liaise effectively with all departments and management to ensure that information is shared, correct procedures followed and guest expectations are met.
- To follow company standards of performance at all times.
- To communicate issues and circumstances of interest to the General Manager.
- To assist the team in achieving a consistently high standard of performance and continuous improvement of staff skills and attitude.
- To ensure that your weekly rota is prepared and submitted to the General Manager by Wednesday of the previous week.
- To attend senior team meetings as required.
- To display a positive, willing and professional attitude at all times.
- To carry out any other reasonable duties that may be required from time to time.
Safety, Security & Environment:
- To help ensure the safety, security and welfare of customers, colleagues and business assets at all times in line with the company’s health and safety and food policies and procedures.
Key Tasks
- To be fully aware of all health and safety policies and procedures throughout your department and to adhere to them at all times.
- To comply with all statutory and legal requirements.
- To have a thorough knowledge of the common food allergens and ensure that the food and beverage team are fully conversant with them.